Chell Muirae was founded in 2020 with the idea of offering standout, fashion-forward sunglasses that turn heads and complete looks.
Our mission is to help women feel confident, stylish, and seen—every time they step out. We believe sunglasses aren’t just accessories—they’re extensions of identity. Whether you’re going bold, keeping it effortless, or matching head-to-toe, our goal is to make fashion fun, wearable, and empowering.

MEET OUR FOUNDER
Hey, I’m Michelle, founder of Chell Muirae, and I’m here to make sure your sunglasses are doing what they need to do—elevating your look, matching your mood, and letting the world know you came to slay.
As the CEO, curator, and your unofficial shade dealer, I’m obsessed with finding frames that speak to you. Whether you’re going for effortless cool, main character energy, or “don’t talk to me unless you’re rich” vibes—I got you.
Because if your sunglasses don’t make a statement, what are they even doing?
As Always, Stay Cute and Stay Shady!