The Story Behind Chell Muirae

Chell Muirae was founded with one goal in mind: to serve shades that don’t just finish your look—they set it off. Our mission is simple: to help you feel confident, stylish, and seen—every single time you step out. Because sunglasses aren’t just accessories, they’re your statement piece. Whether you’re keeping it sleek, coordinated, or making a bold entrance—your shades tell the world exactly who you are.

Our message is clear: It’s Okay to Be Shady. Period!

Woman smiling in rhinestone sunglasses and colorful blazer, sitting against a light wall.

Meet Michelle – Your New Shade Bestie!

Hi! I’m Michelle—your resident shade bestie and the founder of Chell Muirae. I started this brand because women would always ask me about my sunglasses—then say they could never find styles that felt like them. I created this space so you wouldn’t have to settle.

As the CEO and collection curator, I’m obsessed with finding frames that speak to you. Whether you’re going for sleek and minimalist, perfectly coordinated, or unapologetically bold—I got you.

Because if your sunglasses don’t make a statement, what are they even doing?

As Always, Stay Cute and Stay Shady!